Privacy Policy
Last Updated: 2026
This Privacy Policy ("Policy") applies to urbanwaterplanpic1.ca (the "Site") and governs how we collect, use, and protect your personal information. We are committed to transparency and compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
We may collect the following information from visitors to our Site:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms or inquiries
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section)
- Usage Data: Pages visited, time spent on pages, referral sources, and clickthrough behavior
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Site usage patterns
- Affiliate tracking and commission attribution related to BetMGM Sports Betting Canada and partner operators
- Site improvement, troubleshooting, and security purposes
- Responding to your inquiries and communications
- Compliance with legal obligations
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookie types include:
- Essential Cookies: Necessary for Site functionality
- Analytics Cookies: Track user behavior and Site performance
- Affiliate Cookies: Monitor referral activity and conversion tracking
- Marketing Cookies: Used by third parties for promotional purposes
You may opt out of non-essential cookies through your browser settings or by adjusting your cookie preferences. Disabling cookies may limit Site functionality. We honor the "Do Not Track" signals where applicable.
Third-Party Links
Our Site contains links to external websites, including BetMGM and other gambling operators and affiliate partners. We do not control the privacy practices of these third-party sites. We recommend reviewing their individual privacy policies before providing personal information or engaging in any transactions. We are not responsible for the content, accuracy, or practices of linked websites.
Your Rights
Under Canadian privacy legislation (PIPEDA), you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information (subject to legal retention requirements)
- Withdraw consent for data collection and processing
- Lodge complaints with the appropriate privacy regulator
To exercise these rights, please contact us using the information in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, or as required by Canadian law. Analytics and usage data are typically retained for 12-24 months. Affiliate tracking data is retained per partner agreements and applicable legal requirements. You may request deletion of your data subject to legal and business obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding our data practices, please contact us at:
Email: [email protected]
We will respond to privacy inquiries within 30 days. If you are unsatisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.